Why Nearly 60% of Americans Are Buying Secondhand Clothes

A Behavioral Shift in Apparel Spending

The secondhand clothing market is growing twice as fast as traditional retail, according to ThredUp’s 2026 Resale Report. Nearly 59% of American consumers purchased secondhand apparel in 2025, driven increasingly by economic pressure rather than environmental or lifestyle preferences. For many households, what was once optional is becoming essential.

What the Data Shows

The shift spans generations. Among Gen Z, 58% bought secondhand in 2025, while 55% of millennials prioritized resale purchases. This preference crosses income levels, with younger and middle-income households particularly active in secondhand markets. Survey data indicates 72% of shoppers report that rising prices directly impact their apparel spending, with 27% specifically planning to increase secondhand purchases to offset costs.The growth in online resale platforms like ThredUp, Poshmark, and Depop has made secondhand shopping more accessible. Industry estimates project the U.S. secondhand apparel market will reach approximately $82 billion by 2026, continuing to grow at rates roughly 9% annually versus traditional retail’s slower pace.

Changing How People Shop

Rather than viewing secondhand shopping as a compromise, many households now see it as a practical adaptation that stretches budgets while giving them access to quality items. Thrift stores that were once considered niche are becoming mainstream retail destinations. Major retailers, including Lululemon and Levi’s, now offer direct resale options, normalizing secondhand as a legitimate shopping channel.

The Household Perspective

For households facing affordability pressure across multiple budget categories simultaneously, secondhand shopping joins meal planning and subscription auditing as a practical tool for managing costs without feeling deprived. The shift reflects structural economic change rather than temporary adjustment.

References: Secondhand Shopping Surge Why More Americans Are Buying Used Clothing | Thredup Spots A Worrisome Trend In Consumer Behavior